Analysis of Shirley Jacksons The Lottery Essays - 4601 Words

Shirley Jackson’s famous short story, â€Å"The Lottery,† was published in 1948 and remains to this day one of the most enduring and affecting American works in the literary canon. â€Å"The Lottery† tells the story of a farming community that holds a ritualistic lottery among its citizens each year. Although the text initially presents audiences with a close-knit community participating in a social event together on a special day, the shocking twist at the work’s end—with the death of the lottery’s â€Å"winner† by public stoning—has led to its widespread popularity, public outcry and discussion, and continued examination in modern times (Jackson). One potential critical theory that can be applied to Jackson’s â€Å"The Lottery† is the reader-response†¦show more content†¦As Louise Rosenblatt notes, there are three key terms associated with reader-response theory: the ideal reader, the actual reader, and the implied reader. The ideal reader may be defined as one who is an â€Å"informed reader ... an audience that the author may have purposefully intended to read the text† (Parker 317-318). The actual reader, meanwhile, is little more than the actual audience encountering the text, while the implied reader is based on the notion of implicit assumptions of what audiences know and do not know. For â€Å"The Lottery,† then, it is logical to suppose that Shirley Jackson may have thought an ideal reader as one capable of analyzing works for close reading or deeper subtexts, while an implied reader would be one who is unaware of the plot’s surprise ending. Although reader-response theory may tend to focus on the reader’s interpretation of the text, it does not discount the writer’s sense of authorship, the social, historical, or even political context surrounding a given work of literature, or the text itself. In brief, â€Å"The Lottery† tells th e story of an annual summer drawing that initially appears innocent to the reader, but becomes more tension-filled and ultimately dangerous as the short story continues. By the end of the piece, it is revealed that the lottery is not a fortunate winning at all, but an ancient ritual in which a group of relatively modern townspeople end up stoning the chosen woman (Jackson). The author,Show MoreRelatedAnalysis Of Shirley Jacksons The Lottery841 Words   |  4 PagesSecond World War. In the short story â€Å"The Lottery†, Shirley Jackson used persecution and tradition to demonstrate how scapegoating justified unfair killing. Both of these aspects relate to the World War that preceded only a couple years before the story was written. The persecution was blind and done once a year as a tradition that everyone expected to happen. Therefore, the story’s main idea was to let the reader imagine what the real meaning of the lottery was. At first, Jackson described the townRead MoreAnalysis of Shirley Jacksons The Lottery490 Words   |  2 Pages In Shirley Jackson’s â€Å"The Lottery,† the theme of the story is dramatically illustrated by Jackson’s unique tone. Once a year the villagers gather together in the central square for the lottery. The villagers await the arrival of Mr. Summers and the black box. Within the black box are folded slips of paper, one piece having a black dot on it. All the villagers then draw a piece of paper out of the box. Whoever gets the paper with the black dot wins. Tessie Hutchinson wins the lottery! Everyone thenRead MoreAnalysis Of Shirley Jacksons The Lottery1303 Words   |  6 Pagespowerful force (qtd. in AZQuotes). In Shirley Jacksons chilling story The Lottery, a town celebrates a special custom of stoning people to death every year. Jackson perf ectly depicts a possible event that may occur from blindly following tradition without evaluating the purpose or usefulness of it in the first place. Jackson’s use of plot, theme, and symbolism reveal the evil reality of blind faith, tradition, and their consequences. Initially, Jackson’s twisted plot reveals the infinite, viciousRead MoreAnalysis Of Shirley Jacksons The Lottery954 Words   |  4 Pagesthe authors message. Shirley Jackson’s â€Å"The Lottery† displays a masterful usage of literary elements to better convey Jackson’s general purpose, such as through the deep symbolism and underlying theme; however, Jackson’s true provocation of emotion is accomplished through her quintessential use of point of view. The objective point of view is indispensable within â€Å"The Lottery† because of the creation of suspense, drama, and irony. To begin with, the first reason why Jackson’s objective point of viewRead MoreAnalysis of Shirley Jacksons The Lottery Essay776 Words   |  4 Pagesâ€Å"The Lottery† is a short story by Shirley Jackson, first published on June 26, 1948. The story was initially met with negative critical reception due to its violent nature and portrayal of the potentially dangerous nature of human society. It was even banned in some countries. However, â€Å"The Lottery† is now widely accepted as a classic American short story and is used in classrooms throughout the country. Jackson’s story takes a critical look at what can result when the customs and laws that governRead MoreAnalysis of John Steinbecks Chrysanthemums and Shirley Jacksons The Lottery1500 Words   |  6 PagesExamining The ChrysanthemumS The Lottery Examining The Chrysanthemums The Lottery In the WWII period, women entered the workforce is massive numbers a statistical anomaly that had never existed in American society or hardly any other modern society, ever. They became empowered and more women realized a wider range of their capabilities. A few decades after WWII, the feminist movement would rise to change the course of womens history again. The success and fervor of the feminist movementRead MoreAn Analysis of Shirley Jacksons The Lottery and Flannery OConnors A Good Man Is Hard to Find1360 Words   |  5 PagesShirley Jackson The Lottery Shirley Jacksons short story The Lottery depicts life in a provincial American town with rigid social norms. Mr. Summers symbolizes everything that is wrong with the town; he represents blind adherence to ritual, social rigidity, and resistance to change. His name corresponds with the seasonal setting of The Lottery, too, drawing attention to the importance of his character in shaping the theme of the story. Summers is in charge of the central motif of the storyRead More Shirley Jacksons The Lottery 946 Words   |  4 PagesShirley Jackson is said to be one of the most â€Å"brilliant and influential authors of the twentieth century.† â€Å"Her fiction writing is some of the most important to come out of the American literary canon.† (http://shirleyjackson.org/Reviews.html) Jackson wrote many short stories and even some books. They are more on the dark, witchlike side, however. Kelleher explains that Jackson stated in some interviews that she practiced magic. No one re ally knows if she was serious while practicing witchcraftRead MoreUse of Symbolism in The Lottery by Shirley Jackson1146 Words   |  5 Pagesbulb represents ideas that just sparked into a character’s head. In the short story, â€Å"The Lottery† by Shirley Jackson, a village has just entered the month of June, meaning that the lottery is to begin. When everyone was present, the heads of the households’ names were called one by one to pick up a slip of paper. It was then discovered that the Hutchinson family was the chosen family to participate in the lottery again. When Mr. Hutchinson, Mrs. Hutchinson, Bill Jr., Nancy, and Little Dave each gotRead MoreSymbolism in The Lottery, by Shirley Jackson Essay example1173 Words   |  5 PagesWhen most people play the lottery today, they think about having wealth. Generally, people who win are happy about it whether they win one dollar or a million. The lottery in our society has grown to support education and it is often worth several million dollars. Usually, the winner of the lottery gains a lot of recognition for the money they win. But what would happen if there was a small town where people held a yearly lottery in which the â€Å"winner† was the member of the town who was not sacrificed

Task 4 Project Appraisal Example

Essays on Task 4: Project Appraisal Essay Project Appraisal Project appraisal entails assessing, the case for proceeding with a project in a structured way. From the time to time organizations need to determine the current and the future needs of their business. This may be in the form of acquiring new plant, machine, technology or replacement of the old equipment. All these require good planning, analysis and selection of the appropriate project in order to ensure that scarce resources are effectively and efficiently utilized. In this financial case, there are two projects that are to be evaluated so as to achieve better spending decisions for capital. The organization has two options to choose from. One, it weighs between buying a lorry for its marketing department or upgrading the computer systems in its marketing department so as to increase sales for the organization and enhance its competition in the market. The initial capital spending for the purchase of the lorry is  £10 000 and for the upgrading of the computer system would cost an initial capital of  £5 000.The economic life of the lorry is estimated to be five years without any residual value and the upgrading of the computer system in the marketing department is to be done after every five years and, therefore, in this case its economic life was taken as five years with no residual value. The values for the estimated revenues are as indicated below; A lorry up grading computer systems Year Revenue expected ( £) Revenue expected ( £) 0 (10 000) (5 000) 1 2 500 4 000 2 2 000 3 000 3 2 000 2 000 4 1 000 1 500 5 1 000 1 000 The purpose of project appraisal is to establish whether a project is worthwhile in the light of its costs in forms of resources commitments and the projects expected benefits. As Hendrickson and McNeil (2000) put it, â€Å"Selection is made on the basis of a systematic analysis of expected revenues and cost overtime for each project alternatives.† After estimation of the revenue expected from the projects then the following step is to do the analysis of the projects so as to choose the feasible one(s) that would increase the organizations value and its net worth. Several techniques can be used to appraise various projects such as payback method, internal rate of return, net present value and many others. For this financial case, as indicated by Harold Bierman and Seymour Smidt (2012). â€Å"We continue to advocate the net present value method. In practice, most projects are analyzed using an estimate of the expected cash flow. The most common procedure for coping with risk i s to use a risk-adjusted discount rate.† The net present value scheme is used to appraise the two projects and then used to select the best project for the organization. Purchase of a lorry Year present values factors (PVF) revenue expected ( £) Present values ( £) 0 1 (10 000) (10 000) 1 0.9091 2 500 2272.75 2 0.8264 2 000 1652.80 3 0.7513 2 000 1502.60 4 0.6830 1 000 683.00 5 0.6209 1 000 620.90 Net present value (NPV) (3267.90) Up grading computer system Year PVF revenue expected ( £) Present values ( £) 0 1 (5 000) (5000) 1 0.9091 4000 3636.40 2 0.8264 3000 2479.20 3 0.7513 2000 1502.60 4 0.6830 1500 10 24.50 5 0.6209 1000 620.90 Net present value 4263.60 The appraisal of the two projects illustrates that the purchase of the lorry for the marketing department to carry out marketing activities for the organization is not viable as it would only contribute negatively to the organization. The net present value a negative value which means in five years after the purchase of lorry the returns that it shall bring to the organization would be less than the cost incurred to purchase it hence it would reduce the net worth of the organization in the long run. Therefore, the lorry should not be purchased as it has a negative return, -3267.50. On the other hand, upgrading of the computer system in the marketing department has proven to be feasible. This is due to the good cash flow that it can generate for the organization. In today’s world, most customers prefer to purchase various products from the organization through online. This will contribute to the greater cash flow to the organization due to wider market reach if the system is up graded. The projects’ net present value is positive, +4263.60, which means that, its contribution to the organization will improve the organizations net worth. Therefore, the upgrading of the computer system in the marketing department should be implemented. In conclusion, capital expenditure is money or resources that a company uses to acquire or upgrade a business asset so that it increases its net worth in the long run. Various organizations need to make different economic decision of which if not done well may hamper the operation of the organization or any of its departments. These various alternatives need to be evaluated and appraised so that the best is selected. This increases the capacity or efficiency of the organization due to proper allocation and utilization of the resources References Hendrickson, C, McNeil, S, 2000, Project selection from alternatives, Boca Raton: CRC press LLC. Harold Bierman, Jr, Seymour Smidt, 2012, Business economics, Routledge.

Save environment free essay sample

Who in this world does not know the significance of trees. Trees are no less than GOD to us in any of the ways. A small seed becomes a big Tree, gives shed in summers, the leaves of the tree fall down to provide us more sunlight and the atmosphere becomes more warm in the winters. They provide shelter to the Birds, Animals and Human Beings too. Flowers on trees are a joy to be seen. Their fruits satisfy our hunger. Many trees have medicinal values also. Trees are the largest and longest living things on earth and they live much longer than animals. Trees help in controlling temperature of the environment. The trees are great donors, they keep giving their services whether in the form of fruits, flowers, medicines, herbs or shelter selflessly and we the gainers gain non ending things from them thanklessly and cut them for our greed of one or the other things. We will write a custom essay sample on Save environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Trees are priceless†¦ They never demand anything from us in return of their services, even then we don’t care. Trees work endlessly without a second’s break. They absorb the most harmful carbon dioxide gas and in return provide us the pure oxygen which is our life which indirectly helps in slowing down the global warming effect. Trees cool hot days and keep warm at nights. Deforestation is normal these days, thus creating many environmental problems such as it can lead to environmental imbalance, pollution, global warming, soil erosion etc. The forest cover of the whole world has drastically depleted over a period of time owing to the human needs and activities. It is the time to save them for our own future otherwise one day will come when it will become very difficult in the treeless polluted disease causing country. One of the most contributing factor regarding loss of tress is the consumption and the demand of paper. Special kind of tree plantations are made for the production of paper which comprises of the special kind of trees required for the pulp and paper manufacturing in turn natural forests getting replaced by these special type of plantations leading to loss of the biodiversity. As paper and pulp is the largest industrial consumer of the forest resources, they can lead to reduced water levels, required for fish and other aquatic flora and fauna along with alterations in the water temperature. These also lead to drastic climatic change. It takes just a second to waste a sheet of paper but decades for a tree to grow. What can we do: We can take an initial step to save the trees and make our earth green by First of all, we must try to recycle the paper and must avoid the paper wastage. Create awareness among people about importance of trees and the need for their conservation. Avoid any human activity that may cause forest fires. We must opt for the e-bills rather than the printed statements for our telephones, mobile phones, electricity and water bills etc. Use Green Print.  Provide bio gas fuel to rural poors for cooking as to reduce the cutting of trees for fuel wood Communication of all types should be preferably done through e-mails. Reuse notepaper until it is used completely on both sides. Make trips eco friendly. The most important: PLANT MORE AND MORE TREES. Plant two against cutting of the one. Our small steps can help us in saving the trees and the environment!!

English language arts Essay Example For Students

English language arts Essay Most assume that selfishness is both wrong and unhealthy. But is this true? Selfishness means acting in ones best self-interest Contrary to popular opinion, all healthy individuals do have some levels of selfishness. Dry. Issues displays a clear picture of selfishness through his Story The Loran. Likewise Hoses Griffith also does the same through his poem The Selfishness of Hearts. The main characters in the Story, Once-leer and the Loran prove 3 great point Of selfishness. The Loran is the story of a boy whos looking for answers. Living in a ruined town, his little guy wants to know the Story Of the Loran, so he goes to the Once-leer, an elderly inventor,manufacturer. The Once-leer tells the boy how the town came to be ruined, and most importantly, what he can do to turn things around. As a matter of fact Issues and Griffith reveal how selfishness is a curse of the human race through the use of literary devices; more distinctively that selfishness pushes people away. To begin, Issues uses mood to establish the theme. Selfishness is what causes most of our problems in the modern world. Currently, e are living in an era that is filled with much gluttony and selfishness, However, selfishness is a trait that all of us possess, but the amount of selfishness that we have can determine the type of person we are for example, the Once-leer sets the mood in The Loran by saying No more trees. No more Thinned. No more work to be done (52), The mood created here displays an enormous amount of selfishness from the Once-leer. He does not care about anything besides himself, As the demand for Thinned increase the Once-leer had to expand his factory to increase production and to supply the goods on what the people deed, another act of selfishness. As the expansion made appearance there were a lot of ecological damages to the surroundings which also creates the mood in the story; showing how greed affects everyone. Constant acts of selfishness are being carried out through the story. The Loran says that the Once-leer is greedy. Greed is defined as a selfish desire for food, money, or possessions over and above what one needs. Thanks to your hacking my trees to the ground theres not enough Trustful Fruit to go round (35). Dry. Issues uses ending rhyme scheme to show how selfishness plays a role in The Loran. The Loran is upset with the Once-leer for hacking his trees to the ground do to the fact he can not feed. The book proves this when the Loran and his friends all leave since the place is no longer safe to live in, just because of the Once-leer and his selfishness for money. He created this disaster by cutting down lots of trustful trees, When the Once-leer executed that action, it shows how selfish he was by not thinking of others well- being also, In conclusion, think the Once-leer shows a great deal of selfishness in cutting the trees to the ground. The Loran warns and warns the Once-leer of the outing down trees but he does not listen and shows much greed, Selfishness, concentrating on ones own advantage, selfishness can mean so much in so many ways, you can be selfish with just the little things you do. One example of imagery the Once-leer used was The pond was still wet and the clouds were still Issues uses imagery to show ones person selfishness to complete destruction to the land. Or how he says l went right on buggering Selling more Thinned. Many examples that Sues uses in his story The loran to show how selfishness is a curse to the human race. Selfishness can be arises in Other sources as well as the poem the selfishness Of hearts. Not all hearts are black, some are still red(32). .u50d745120544831202e450ced65b3bfb , .u50d745120544831202e450ced65b3bfb .postImageUrl , .u50d745120544831202e450ced65b3bfb .centered-text-area { min-height: 80px; position: relative; } .u50d745120544831202e450ced65b3bfb , .u50d745120544831202e450ced65b3bfb:hover , .u50d745120544831202e450ced65b3bfb:visited , .u50d745120544831202e450ced65b3bfb:active { border:0!important; } .u50d745120544831202e450ced65b3bfb .clearfix:after { content: ""; display: table; clear: both; } .u50d745120544831202e450ced65b3bfb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u50d745120544831202e450ced65b3bfb:active , .u50d745120544831202e450ced65b3bfb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u50d745120544831202e450ced65b3bfb .centered-text-area { width: 100%; position: relative ; } .u50d745120544831202e450ced65b3bfb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u50d745120544831202e450ced65b3bfb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u50d745120544831202e450ced65b3bfb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u50d745120544831202e450ced65b3bfb:hover .ctaButton { background-color: #34495E!important; } .u50d745120544831202e450ced65b3bfb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u50d745120544831202e450ced65b3bfb .u50d745120544831202e450ced65b3bfb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u50d745120544831202e450ced65b3bfb:after { content: ""; display: block; clear: both; } READ: Inner Darkness EssayGriffith uses symbolism to show how not all hearts are black. Symbolism is the use Of symbols to represent ideas or qualities. He does a great job in expressing his point. Selfishness can be expressed in this by the way he says how all hearts are not black. There are people out there that see the good and are not as selfish. Throughout his poem he shows many examples of selfishness. Griffith also shows his power of his memo through this literary device path. Joy in sorrow Laughter in pain No expectation of giving But all of receiving(42). Pathos is a quality of an experience in life or a work of art that stirs up emotions of pity, sympathy and sorrow. Pathos can be expressed through words, pictures or even with gestures of the body. He uses path by telling us selfish this saying is. He says No expectation of giving taut all receiving this shows how selfishness comes into play. Hands wide open. Greed in his eyes Only receiving fine things, rejecting the old, Griffith use hyperbole to express this saying. Hyperbole is the use of exaggeration as a rhetorical device or figure of speech. It may be used to evoke strong feelings or to create a strong impression. He really defines this with saying Greed in his eyes. Dry. Issues displays a clear picture of selfishness through his story The Loran_ Likewise Hoses Griffith also does the same through his poem The Selfishness of He used multiply rhyme scheme through his story the loran Sues showed us how he helped show the understanding of the selfishness curse of the human nature. In conclusion, Dry. Issues did not just rhyme when he wrote this story. He was telling a story of our society today. He was telling children to take care Of nature because if we continue to disrupt it, there Will be no place for animals to live or trees to grow. Not only did he show us through his novel, Griffith does a great job as well in showing how selfishness is a curse to the human race through his poem. As described how Issues and Griffith reveal how selfishness is a curse of the human race through the use of literary devices, hope there is a better understanding of selfishness.

Uniqlo Assessment Presentation and Project Report Environmental Analysis free essay sample

As international brand, UNIQLO set up their design studio for own products development next year. As of August 2011, UNIQLO international had 181 stores including China, Taiwan, Hong Kong, Korea, Singapore, Malaysia, UK, USA, France and Russia, Japan had 843 stores, totally 1,024 stores in worldwide. There are at least 5 major factors of macro-environment that will impact the apparel brand management of UNIQLO. Political / Legal Previously most of the UNIQLO’s products were made in China but in year 2008, China had set up a new Labor law to protect the labors against wage default, forced labor and also strengthen China’s economic, the new law also requires employers to contribute to employee’s social account and sets standard wages for employees on probation or overtime. If any employers fail to conclude a contract against the law, the employers need to pay the workers double amount of his monthly salary back dated the first working day of the worker. We will write a custom essay sample on Uniqlo Assessment Presentation and Project Report Environmental Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In a result the labor law of 2008 would have meant bigger redundancy payment and higher operation cost for production. Introduction to Marketing @ SCOPE (CityU) Social Demographic – Focus on Women’s clothing Market â€Å"LOVE BEAUTY† is women’s nature. Women are willing to spend their whole life and money in pursuit of beauty. Absolutely, women’s clothing is a key account in apparel market. However, UNIQLO’s market share of women’s clothing (47. 6%) is nearly close with men’s clothing (41. 3%). Therefore, UNIQLO aims to win female customers of all ages by offering a reasonably rice, product development. Corporate Culture: Consumer orientation UNIQLO concerns about consumers’ satisfaction with setting up a Customer Center to receive customer opinions and requests, making use of all relevant data on improvement of production, stores and service. UNIQLO also provides the assistance dog seals service to the persons who rely on the dogs. Furthermore, UNIQLO conducts promotional campaigns for core products seasonally to get closer with consumers. Japanese National Culture Japanese possess a sense of high quality and safety requirements on products. UNIQLO has taken measures to maintain and control the products quality and safety, such as controlling the whole business process, inspection by 3rd parties. Shopping patterns (Japanese) Online shopping is a mature and popular means in Japan. Besides, the price of UNIQLO’s products is middle and low which is cater for customers’ need and taste in the economy recession since 2000. Introduction to Marketing @ SCOPE (CityU) Economic ?Consumers’ Disposable Income: UNIQLO Japan reported a fall in both sales and income in the year to August 2011. Collected items are separated into wearable and unwearable clothing. About 10% unwearable clothing are converted into fuel for generating electricity or recycled into industrial fiber. Wearable items about 90% separated into categories. UNIQLO’s staffs directly participate in distributing clothing deliver to refuges camps. In the past 5 years, UNIQLO has delivered 4. 3 million pieces of clothing to refugees, and others people in need in 22 countries around the world. This initiative starting in Japan, the program has spread to South Korea, France, the UK the USA. Plan to roll out in all countries where UNIQLO stores are present. Conclusion UNIQLO aims to be a biggest SPA (Specialty store retailer of Private label Apparel), Acceleration in new store openings mainly in Asian region and enhance the promotion. They expand the women line of apparel in business and continue for â€Å"MADE FOR ALL† apparel policy to develop and produce high quality and speciality products. For pricing, UNIQLO will expand the production in other Asian countries (e. g. Bangladesh, Vietnam etc†¦) instead of China because of the cost growth. Also reduce the risk of excessive reliance on China.

Ethics of Business and Dental essays

Ethics of Business and Dental essays The responsibility of communicating with dental patients can be very humbling. As a volunteer at the New River Valley Free Clinics Dental Program, I speak with people who often have no health insurance and insufficient income to pay for dental services. Many prospective patients are anxious and in pain. My job is to gather their personal information, get a description of their problem, and schedule them for an appointment. One aspect of my position I find particularly challenging and enjoyable is the adjustments in communication I must make to effectively interact with people of varying personalities and educational backgrounds. Whether they are rude and impatient or lighthearted and optimistic, I constantly strive to offer reassurance, understanding, and a solution to their particular dental problem. On the whole, patients sincerely appreciate the care they receive from the Dental Program. The role I play in the relief of patients or retaining their self-confidence is not onl y humbling, but it also confirms my desire to become a dentist. Participation in medical research was a pivotal point in my career interests. While attending the University of Virginia, I assisted Dr. Constanze Rayhrer in Adult Respiratory Distress Syndrome (ARDS) research in the summer of 1995. The goal of the project was to assess pre-injury treatment with nitric oxide of an oleic acid induced acute lung injury using rabbit heart-lung models (Nitric Oxide Potentiates Acute Lung Injury. Critical Care Medicine, January 1997: 25: A39). I was able to help Dr. Rayhrer in animal sedation, surgery, blood gas analysis, and data gathering. The hands-on nature of the surgeries coupled with the scientific knowledge required to perform them sparked my curiosity. Working towards a degree in archaeology, I quickly arranged an independent study course the following fall to further explore medical science by researching the pathology of human remains. ...

Marketing Report Essay Example | Topics and Well Written Essays - 3000 words

Marketing Report - Essay Example Major shifts have also been seen in terms of consumers which have mostly become older citizens. Consumer behavior has also shifted to the globally and internet connected consumer with more demands on convenience. Issues being faced by the airline include: competition from other airlines, increased demands for other forms of transport, including trains, low satisfaction levels from consumers, low innovation as well as poor reliability. Phase 2 Executive Summary Based on the analysis of British Airways, possible objectives for its improvement are important considerations and this paper shall primarily cover the strategies and recommendations for the airline in order to improve its marketability. This second phase of the marketing report on British Airways shall be carried out through an exploration of current plan of action and other effective measures needed by the airline in order to improve its business. The primary objective for British Airways is to increase their customers and ma rket share in the long haul category from 63% to 70% by December 2013. Opportunities for competitive advantage can be implemented in order to ensure its efficacy in the long haul market. For targeting consumers, British Airways needs to determine the importance of every consumer and how services must be individualised to their needs. British Airways must therefore seek to offer a fun and innovative services, as well as quality services on convenient locations for consumers. It must also offer flights worldwide in the upper class, premium economy, and economy categories. Moreover, BA must exploit the weaknesses of its competitors and capitalize on its brand as Britain’s premiere airline. Maintaining their patronage must be directed towards ensuring a steady stream of consumers, offering the best services, catering to their needs, and focusing on the quality of their services, including the competitive edge they can maintain against other airlines. Reflective overview The Strat egic Marketing Management’s module objectives mainly provide students with knowledge and skills in developing and implementing marketing strategies in order to help their (future or current) organisations gain superior competitive advantages (Strategic Marketing Management’s module handbook, 2012). Based on these objectives as well, there are many potential strategies conveyed to marketing students, including myself, by the nature of the module teaching where I have gained experiences, both within and outside the classroom setting. The potential strategies, in relation to the selective approaches as methods from the module and module tutors, were considered, exercised, analysed and implemented by the student in terms of the following: Customer analysis, Competitor analysis, Industry analysis, Environmental analysis, Internal analysis, SWOT analysis (strengths, weakness, opportunities and threats) as well as marketing mix strategy with key methods provided both from lec ture and seminar class; general lecture class; related books and websites; residential trips; and assignments (both group work and individual ones). Implementing above strategies with sample case or situation setting was the challenging task.