Uniqlo Assessment Presentation and Project Report Environmental Analysis free essay sample

As international brand, UNIQLO set up their design studio for own products development next year. As of August 2011, UNIQLO international had 181 stores including China, Taiwan, Hong Kong, Korea, Singapore, Malaysia, UK, USA, France and Russia, Japan had 843 stores, totally 1,024 stores in worldwide. There are at least 5 major factors of macro-environment that will impact the apparel brand management of UNIQLO. Political / Legal Previously most of the UNIQLO’s products were made in China but in year 2008, China had set up a new Labor law to protect the labors against wage default, forced labor and also strengthen China’s economic, the new law also requires employers to contribute to employee’s social account and sets standard wages for employees on probation or overtime. If any employers fail to conclude a contract against the law, the employers need to pay the workers double amount of his monthly salary back dated the first working day of the worker. We will write a custom essay sample on Uniqlo Assessment Presentation and Project Report Environmental Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In a result the labor law of 2008 would have meant bigger redundancy payment and higher operation cost for production. Introduction to Marketing @ SCOPE (CityU) Social Demographic – Focus on Women’s clothing Market â€Å"LOVE BEAUTY† is women’s nature. Women are willing to spend their whole life and money in pursuit of beauty. Absolutely, women’s clothing is a key account in apparel market. However, UNIQLO’s market share of women’s clothing (47. 6%) is nearly close with men’s clothing (41. 3%). Therefore, UNIQLO aims to win female customers of all ages by offering a reasonably rice, product development. Corporate Culture: Consumer orientation UNIQLO concerns about consumers’ satisfaction with setting up a Customer Center to receive customer opinions and requests, making use of all relevant data on improvement of production, stores and service. UNIQLO also provides the assistance dog seals service to the persons who rely on the dogs. Furthermore, UNIQLO conducts promotional campaigns for core products seasonally to get closer with consumers. Japanese National Culture Japanese possess a sense of high quality and safety requirements on products. UNIQLO has taken measures to maintain and control the products quality and safety, such as controlling the whole business process, inspection by 3rd parties. Shopping patterns (Japanese) Online shopping is a mature and popular means in Japan. Besides, the price of UNIQLO’s products is middle and low which is cater for customers’ need and taste in the economy recession since 2000. Introduction to Marketing @ SCOPE (CityU) Economic ?Consumers’ Disposable Income: UNIQLO Japan reported a fall in both sales and income in the year to August 2011. Collected items are separated into wearable and unwearable clothing. About 10% unwearable clothing are converted into fuel for generating electricity or recycled into industrial fiber. Wearable items about 90% separated into categories. UNIQLO’s staffs directly participate in distributing clothing deliver to refuges camps. In the past 5 years, UNIQLO has delivered 4. 3 million pieces of clothing to refugees, and others people in need in 22 countries around the world. This initiative starting in Japan, the program has spread to South Korea, France, the UK the USA. Plan to roll out in all countries where UNIQLO stores are present. Conclusion UNIQLO aims to be a biggest SPA (Specialty store retailer of Private label Apparel), Acceleration in new store openings mainly in Asian region and enhance the promotion. They expand the women line of apparel in business and continue for â€Å"MADE FOR ALL† apparel policy to develop and produce high quality and speciality products. For pricing, UNIQLO will expand the production in other Asian countries (e. g. Bangladesh, Vietnam etc†¦) instead of China because of the cost growth. Also reduce the risk of excessive reliance on China.

Ethics of Business and Dental essays

Ethics of Business and Dental essays The responsibility of communicating with dental patients can be very humbling. As a volunteer at the New River Valley Free Clinics Dental Program, I speak with people who often have no health insurance and insufficient income to pay for dental services. Many prospective patients are anxious and in pain. My job is to gather their personal information, get a description of their problem, and schedule them for an appointment. One aspect of my position I find particularly challenging and enjoyable is the adjustments in communication I must make to effectively interact with people of varying personalities and educational backgrounds. Whether they are rude and impatient or lighthearted and optimistic, I constantly strive to offer reassurance, understanding, and a solution to their particular dental problem. On the whole, patients sincerely appreciate the care they receive from the Dental Program. The role I play in the relief of patients or retaining their self-confidence is not onl y humbling, but it also confirms my desire to become a dentist. Participation in medical research was a pivotal point in my career interests. While attending the University of Virginia, I assisted Dr. Constanze Rayhrer in Adult Respiratory Distress Syndrome (ARDS) research in the summer of 1995. The goal of the project was to assess pre-injury treatment with nitric oxide of an oleic acid induced acute lung injury using rabbit heart-lung models (Nitric Oxide Potentiates Acute Lung Injury. Critical Care Medicine, January 1997: 25: A39). I was able to help Dr. Rayhrer in animal sedation, surgery, blood gas analysis, and data gathering. The hands-on nature of the surgeries coupled with the scientific knowledge required to perform them sparked my curiosity. Working towards a degree in archaeology, I quickly arranged an independent study course the following fall to further explore medical science by researching the pathology of human remains. ...

Marketing Report Essay Example | Topics and Well Written Essays - 3000 words

Marketing Report - Essay Example Major shifts have also been seen in terms of consumers which have mostly become older citizens. Consumer behavior has also shifted to the globally and internet connected consumer with more demands on convenience. Issues being faced by the airline include: competition from other airlines, increased demands for other forms of transport, including trains, low satisfaction levels from consumers, low innovation as well as poor reliability. Phase 2 Executive Summary Based on the analysis of British Airways, possible objectives for its improvement are important considerations and this paper shall primarily cover the strategies and recommendations for the airline in order to improve its marketability. This second phase of the marketing report on British Airways shall be carried out through an exploration of current plan of action and other effective measures needed by the airline in order to improve its business. The primary objective for British Airways is to increase their customers and ma rket share in the long haul category from 63% to 70% by December 2013. Opportunities for competitive advantage can be implemented in order to ensure its efficacy in the long haul market. For targeting consumers, British Airways needs to determine the importance of every consumer and how services must be individualised to their needs. British Airways must therefore seek to offer a fun and innovative services, as well as quality services on convenient locations for consumers. It must also offer flights worldwide in the upper class, premium economy, and economy categories. Moreover, BA must exploit the weaknesses of its competitors and capitalize on its brand as Britain’s premiere airline. Maintaining their patronage must be directed towards ensuring a steady stream of consumers, offering the best services, catering to their needs, and focusing on the quality of their services, including the competitive edge they can maintain against other airlines. Reflective overview The Strat egic Marketing Management’s module objectives mainly provide students with knowledge and skills in developing and implementing marketing strategies in order to help their (future or current) organisations gain superior competitive advantages (Strategic Marketing Management’s module handbook, 2012). Based on these objectives as well, there are many potential strategies conveyed to marketing students, including myself, by the nature of the module teaching where I have gained experiences, both within and outside the classroom setting. The potential strategies, in relation to the selective approaches as methods from the module and module tutors, were considered, exercised, analysed and implemented by the student in terms of the following: Customer analysis, Competitor analysis, Industry analysis, Environmental analysis, Internal analysis, SWOT analysis (strengths, weakness, opportunities and threats) as well as marketing mix strategy with key methods provided both from lec ture and seminar class; general lecture class; related books and websites; residential trips; and assignments (both group work and individual ones). Implementing above strategies with sample case or situation setting was the challenging task.